Ford & Slater is one of the UK’s largest and most established DAF Trucks dealership groups, committed to delivering exceptional service and tailored transport solutions.

With 16 locations located in Eastern, Central and Northern England, we offer expert support for new and used DAF trucks, including the latest electric models, alongside genuine DAF and TRP parts, and comprehensive repair and maintenance services. Our workshops feature the latest diagnostics and over 300 factory-trained technicians, many available 24/7 to reduce downtime through off-peak servicing.

As the industry embraces greener transport, we’re proud to support the transition to zero-emission vehicles with expert advice and aftersales support for electric trucks. Our strong, long-term partnership with DAF Trucks highlights our dedication to quality, innovation, and reliability in the commercial vehicle sector.

At Optimize we specialise in fleet and freight transport optimisation, decarbonisation and transformation, using powerful artificial intelligence to solve the complex challenges our clients face today and in the future.
The computer algorithms we have developed deliver productivity breakthroughs for our clients as they seek to decarbonise their businesses, reduce emissions, improve efficiency and maximise the utilisation of their assets. We are leading the charge with this unique and innovative approach, enabling our partners, fleets and end-users, to achieve their net zero targets.
As the fleet and freight transport sector embarks on the journey to decarbonise, a new layer of complexity will be added to the transport ecosystem as businesses transition to new vehicle types, energy sources and infrastructure requirements. Our algorithms are sharply focused on optimisation, a significant part of the AI landscape, and consider electrification, infrastructure and fleet transition to produce improved journeys, duty cycles and routes.
Optimize defines our business – it’s not only what we do, it’s who we are.

Founded with a vision to decarbonise heavy transport, we support customers to transition their fleets.
(Bio)LNG/CNG offers the best alternative fuel for total cost, abatement capacity, and convenience.
Energy dense, heavy duty, long range applications, fast refuelling and a growing network of stations - a compelling fleet decarbonisation option.